The Dutch brand has been pampering the aesthetically sensitive public with its colorful, unique wallpapers and home textiles for a century and a half.
Its mission is simple, yet very courageous: it wants to make the world more beautiful, by sensitively responding to all its vibrations, whether economic or ecological - taking into account the development of our own behavior and needs in response to the above.
The driving force from the beginning was the inherent curiosity, creativity and desire for innovation – blessed with these, and with exceptional business acumen, the Eijffinger couple founded the brand in 1875. We could also say: armed with all these – because the sure-handed manager of the business was Anna, who worked behind the scenes. It is no exaggeration to say that at that time, it was considered a curiosity for a woman to make financial decisions. The changing role of women and the sense of liberation given by the opportunities that were slowly opening up to them are reflected in the eccentric and pioneering vision that has characterized the brand since its inception.
Less than a decade after opening, the store moved to the most popular shopping street, to a more spacious building, and in 1918, under the leadership of the famous architect and expert Teeuwisse, a real wallpaper palace was built in another part of the city for Eijffinger's exceptional products, paying tribute to their magnificence - and of course, considering the wide range. A few years before the outbreak of World War II, the company closed its stores, specializing only in wholesale trade. Imports became impossible during the bitter period of the Great War, and only after the conclusion of peace did the import of products begin again - initially limited to plain white, patternless models. Later, during the boom, fantastic colors and motifs gained ground again - in addition to wallpapers, they also appeared on curtain materials. Since 1995, Eijffinger's own designs have adorned the rolls - conquering the markets of many countries. Following its 125th birthday, the brand has come up with a new logo, its trend-setting collections are continuously successful, and its well-functioning webshop serves its customers impeccably, to their greatest delight.
Imagination, creative instinct, visual surprise and affordable quality remain the unquestionable hallmarks of the brand. Wallpower – proudly proclaims the slogan of the product range. And indeed: its products are capable of endowing walls with impressive (we can say: magical) power. Whether smooth or structured-textured, matte or glossy, even metallically shiny, woven from natural fibers or based on smart paper, digitally printed, with glass beads, flocked, with a textile or cork effect, vinyl, roll wallpaper or large-scale poster, intended for children or adults, caressing with soft pastels or vibrant, vibrant with full colors, small or large patterns, floral or geometric – whatever we want to see on our vertical surfaces, Eijffinger fulfills almost all our wishes. Let's take a look at the breathtaking or simply pleasing models, soothing the tired body and soul with their delicacy or even populated with lively creatures, guiding us to distant lands! If you have nothing to cover on your walls, just want a little novelty, or would simply like to be inspired for your future plans, it is worth visiting the IDdesign store in MaxCity, where you can browse through Eijffinger's wonderful wallpaper books and get expert help.
